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DWM Announces Homesealed as One of the Fastest Growing Dealers

DWM Announces Homesealed as One of the Fastest Growing Dealers

homesealied-release-dwmBrandon Erdmann started HomeSealed Exteriors LLC out of his house in 2007 with his wife Kristina. That first year they made $240,000 in sales. Since then, the company has grown by double digits every year (despite starting during the housing downturn and ensuing recession) and Erdmann attributes that to two vital items: repeat business and referrals. “We attribute our success and continued growth to our insatiable desire to exceed our client’s expectations,” he says. “This is evidenced by our spotless record with consumer and trade organizations, as well as three consecutive Angie’s List Super Service awards.” When DWMasked Erdmann for one piece of advice for other door and window companies that want to model this same growth pattern, he cited customer service. “The biggest thing for us is how we treat our customers,” he says. “I personally stand behind every job we sell and I don’t rest until the customer is satisfied. We don’t have one single bad review. We will lose money on one job to keep people happy and keep referrals going.” He adds that homeowners can “see through the general sales guy. When it comes to the more difficult question, they fall short. We are positioned well in this area also.” Another vital item, says Erdmann, is installation— something he knows a great deal about as before he started the company he worked as a window installer for many of the major door and window brands. “We sell windows and doors with the highest performing thermal and structural performance ratings in the industry, and use leading edge installation procedures based on my background as an installer,” he says. So with this customer-first mindset, and a focus on quality products and installation, the company is excelling. “We increased our sales by more than 35 percent from 2012 to 2013 and we are on track for a 70 percent increase from 2013 to 2014,” adds Erdmann. “That is a 137 percent increase over two years.” The company projects $1.8 million in sales for 2014, and by May 23, they were at $700,000 so well on their way toward meeting that goal. He points out that some of the company’s newer add-on products, such as energy audit services, accounts for some of this growth adding that door and window sales comprise 73 percent of total revenue. What’s interesting about the 2014 stats is that sales numbers rose despite a severe winter throughout the country, including in Wisconsin. Erdmann says the frigid temperatures were a positive for door and window sales. “The demand has been insane as we came out of winter,” he says. “It really highlighted the need to replace windows. People were seeing bills that were double what they were last year.” Erdmann says he doesn’t see the demand tapering off anytime soon. HomeSealed posted a record month in May—$250,000 in sales versus a previous best of around $160,000. That’s quite an achievement and Erdmann says he’s not done yet. “My ultimate goal is to be the biggest home improvement company in our area,” he says. “We are not there yet but we are making progress with every day that goes by. In terms of where I thought we would be I think our growth has exceeded our initial expectations.”